The North Face + Outbound Collective Maps

In collaboration with The North Face and Outbound Collective, we designed foldable maps for seven North Face stores, encouraging customers to explore outdoor adventures in their city. Each map was pocket-sized for convenience and also transformed into an in-store mural, combining functionality with visually engaging artwork to inspire exploration and enhance the store experience.

Key Services: Concept, Design & Illustration

Team:
Creative Direction: Butler Looney
Design & Illustration: Audrey Wagner
Copywriting: Grant Miller