Allbirds Socks Launch

Meet Trino Socks. A Match Made in Nature.

By the time Allbirds was gearing up to launch socks, we had already earned a reputation for having
the world’s most comfortable shoes—with or without socks. Our challenge? Convince customers that
combining a pair of Allbirds socks with their Allbirds shoes would make things even better.

Key Services: Art Direction

Team:
Art Director: Audrey Wagner
Email Design: Megan Meyers
Photographer: Arielle Bobb-Willis
Set + Props Stylist: Lauren Machen
Hair & Makeup: Ailsa Hopper Court
Producer: Tedi Tsuruda